How the Assessment Works


Our survey is designed to uncover your organization’s core archetype profile through a structured, data-driven process.

Each section includes 8 targeted questions, with every question mapped to a specific archetype. You respond on a 1–7 scale, indicating how strongly each statement reflects your approach. At the end of the survey, we aggregate your responses into composite scores for every archetype.

From these totals, we identify your Core, Secondary, and Tertiary archetypes, the three patterns that most strongly define how your organization operates and creates impact.

Beyond your overall profile, our team analyzes responses by section to surface deeper insights about how you think, prioritize, and act across different domains.

How We Interpret Your Results


Each archetype sits within a 2×2 strategic matrix, allowing us to map not just who you are, but how you drive change.

Depending on your organization type, we apply a tailored lens to each axis:

  • Foundations:
    Systems ↔ Human Beneficiaries (focus)
    Funding ↔ Implementing (approach)

  • NGOs:
    Society ↔ Community (focus)
    Mobilizing ↔ Delivering (approach)

  • Companies:
    Market/Society ↔ Consumers/Citizens (focus)
    Investing ↔ Executing (approach)

This framework helps position your organization within a clear strategic landscape - revealing not only your strengths, but also the underlying logic that shapes how you allocate resources, engage stakeholders, and pursue impact.

Who are the Eight Archetypes?


Mobilizes people and resources to get things done.

Organiser

Designs the systems that make change last. 

Architect


Shapes decisions and narratives through voice and evidence.

Advocate

Runs and scales programs effectively. 

Administrator

Funds solutions that improve lives. 

Angel

Brings the right people together to drive shared action. 

Convener


Builds the infrastructure that turns ideas into impact. 

Builder

Sparks bold ideas and helps them scale. 

Catalyst

Are you ready to discover your role?


This Assessment is exclusive to the Ananda Partners network.

If you’re interested in joining us on this journey, please click below to connect with a member of our team for more information.

We look forward to speaking with you.

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